This past year Ens Properties Ltd. reached out to Electra Sign to help them with updating the look, design, and visibility of their existing pylon signage at the 166 Meadowood Mall located here in Winnipeg. The mall and the pylon sign are situated very close to St. Vital Centre and see's a high amount of pedestrian and vehicular traffic so it was important the existing businesses in the mall be visible to those passersby.
After assessing the needs of the mall the design team at Electra Sign proposed the new sign take on a clean monochromatic approach that would look much more modern than the original pylon sign. It was also important that the new design was timeless so it would not need updating for many years. As part of the new design, the individual tenant panel signs remained monochromatic but their individual logo colors were retained to help them with a pop and glow at night in conjunction with the new LED lighting system. A new clean top header sign incorporating the 166 Meadowood Mall's name was also added and as a cost-saving feature, it was decided that the existing base and underlying structure could be used as well.
Overall the project looked and turned out great and we were able to help revitalize the look of the mall in a cost-effective manner that stayed on budget.
Some of the tips we used were:
1. Re-use the Existing Structure: The bulk cost of any pylon sign comes from the underlying structure that supports it. More often than not you can save money and engineering costs using the existing structure.
2. Consider a Monocramatic Look: Mall pylon signs with many tenants can sometimes be very busy and unreadable given the multitude of logos and colors needed to be displayed. If you ground the design with a monochromatic look it won't be as flashy but it will be more readable and effective.
3. Keep the Design Timeless: Try not to follow trendy designs and the signage will not have to be refreshed nearly as often saving the mall thousands of dollars over many years. You won't sell as many signs but you'll have happy clients.
Electra Sign Ltd. will work with you to create signage that looks beautiful, matches your brand, and catches the attention of customers. We have been creating high quality, effective signage for over 40 years. With award-winning, certified, and full-service solutions, we are your expert signage partners.
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As the name suggests, static identification signs by themselves are, well, static. The fact is a good looking ID sign such as a LED-lit fascia sign or channel letters can be complemented by an EMC sign (electronic message center) and vice versa. On it’s own your static identification sign can only say who you are. It can’t communicate what you have to offer or what is special about your business like an EMC sign can.
An EMC sign almost immediately becomes a landmark in its community. Many new EMC sign owners testify to being noticed again — or even discovered for the first time. How often do you find yourself commuting to and from work each day oblivious to your surroundings? A static sign will often get your attention but what will really get noticed is an EMC sign in tandem with a beautifully designed static sign.
Passing viewers look forward to reading clever new messages and may even come to rely on your sign for public service announcements, civic event information, personal and holiday greetings, and the current time and temperature. All of which leads to people remembering you, where you are located and in turn leads to more business.
How many people see your business every day?
On-premise LED signs provide location-based advertising, so it’s important to know what kind of traffic passes by your businesses every day and knowing traffic counts is an invaluable tool and assist you in determining what type of sign you should consider. Other factors, like the distance from the street, flow of traffic and speed of the vehicles going by will have a significant impact on what sign will provide the best results for you and your business.
Using a traffic analysis will help you estimate the number of advertising impressions your new sign will bring, and that in turn will help you project future revenues. If you could get 10% more customers to enter your business because of an advertisement they saw on your LED sign? With a free traffic analysis, you can use real data to calculate your ROI and see how quickly your investment will pay off. Electra Sign can help you understand your traffic analysis results and recommend the LED sign that is going make the greatest impact at your location.
Complete sign solutions by Electra Sign Ltd. Winnipeg Manitoba, leading the signage industry in award-winning custom design and manufacturing.
To directly speak with a representative, call:
Winnipeg204.452.6168
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